2 Ways to Improve Your Global Strategy

The road to globalization evolves over four stages: domestic, international, multinational and global. The digital revolution has made it much easier for businesses to expand beyond the domestic market and tap into international audiences. In fact, a global strategy can extend the long-term success of your company, but there are many challenges to overcome. Challenges …

Adaptive Marketing: Translation vs. Localization

Translation or localization, that is the ques—hold on, aren’t they the same thing? It’s not uncommon to see these terms used interchangeably, but in the language service industry, they produce radically different outcomes. Before diving into the application, let’s take a moment and define terms. Translation – the process of changing a source language into a target …